Sometimes the problem is not with your credentials but the Play Store itself. There are several different ways to go about solving this problem, from a simple data clearing to the more drastic factory reset as a last resort. Let us show you how to fix this Google Play authentication error in just a few simple steps. The good news is that it’s a super easy problem to fix. It makes you realize just how much you rely on Google products for your smartphone activity, especially the Play Store. The “Google Play authentication is required” error is a surprisingly common problem on Android devices.